Fri. Feb 7th, 2025

Taco Bell and Omar Apollo Collaborate on Hot Sauce: Cultural Marketing

Taco Bell has partnered with musician Omar Apollo for a limited-edition hot sauce, named ‘Apollo’s Fire.’ The collaboration is part of Taco Bell’s cultural marketing strategy, which aims to connect with diverse communities. Apollo, an Indianapolis-born artist of Mexican and Filipino heritage, has co-created the sauce’s flavor profile and packaging design. The sauce will be available at Taco Bell restaurants and online starting from March 11, 2023.

By admin

Related Post