Twitch, Amazon’s live streaming platform, has introduced brand-customizable games for advertisers. These games, called ‘Interactive Promos,’ allow marketers to create branded experiences for viewers during ad breaks. The games can be designed to promote products, services, or campaigns, and can include various interactive elements such as quizzes, polls, and challenges. The feature is currently available to select advertisers and is expected to roll out more widely in the coming months.
